Talking sales and negotiation success to The Telegraph

What makes a successful sales person and an effective negotiator?

Tony Hughes, CEO, Huthwaite International. Interview with The Telegraph

“They are all about creating and capturing value.” Hughes reports:

  • “Sales is about building value that your competitors cannot match through consultative conversations.”
  • “Negotiation is about capturing value through the right kind of planning and the right verbal face-to-face behaviours.”

Huthwaite International helps people all over the world, in their local languages in the classroom and online, to excel at these skills and achieve sales and negotiation success.

Watch Tony Hughes share key insights into:

  • the problem of commoditisation and talent in organisations today
  • the importance of creating value
  • the link between sales and negotiation
  • major mistakes made by negotiators and the behaviours used by skilled negotiators
  • emerging trends in the sales environment
  • how Huthwaite International uses best practice, different learning journeys, and international capability to achieve lasting performance improvement.

Read the full article below.

The Telegraph
Business Reporter

Download our benchmark study of some of the world’s largest organisations. Discover their top ten factors for negotiation success. This report is important reading for anyone evaluating their company’s negotiation capability and / or considering a skills improvement programme.

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By | 2017-10-10T12:51:12+00:00 January 27th, 2016|Categories: Sales videos, Procurement videos, Sales, Procurement|
Tony Hughes, CEO, Huthwaite Group of Companies
Huthwaite's CEO, Tony actively promotes the cause for sales and service excellence, and is part of the judging panels for the National Sales Awards and The National Business Awards. In recognition of his outstanding contribution to Sales and Marketing, in 2010, Tony was presented with the inaugural ISMM Lifetime Achievement Award at The British Excellence in Sales and Marketing Awards.