Are salespeople generally missing the mark with clients?

Traits of a successful salesperson

Research in partnership with YouGov

In a second set of findings a survey conducted through YouGov has found that 85 per cent of respondents believe a good buying experience involves a salesperson listening carefully in order to understand their requirements, however just 39 per cent experienced this during their last significant purchase.

The study also showed some 61 per cent believe it is an important trait of a successful salesperson to ask questions to discover what they need, but just a quarter (25 per cent) experienced this during their last major buy.

Read about the full findings below.


SPIN® Selling – an ROI evidence study

Seven companies share their ROI stories and how they improved performance, changed behaviour and transformed fortunes. This report is important reading for anyone evaluating their company’s sales performance and / or considering a skills improvement programme.

Download Report

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By | 2017-10-10T12:49:14+00:00 February 11th, 2016|Categories: Sales, Sales articles|

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