Knowing what is true and what is perceived wisdom can make a huge difference to your sales success. Here Huthwaite shares the definitive research behind the top 10 myths in sales.
Knowing fact from fiction can be the difference between success and failure in your negotiations. Huthwaite takes the 10 most common assumptions around negotiation and separates truth from myth.
In this paper Huthwaite discusses the fundamental design principles which separate outstanding skills training from the mediocre.
SKF saw the opportunity to create more mutually rewarding deals through the raising of the perceived value of their propositions. Here's what they did and why they did it.
Selling to central Banks and National Mints across the world The Royal Mint chose SPIN® to help their salespeople better understand their customers and improve sales.
How Atkins Global achieved sales excellence with SPIN®
SkillForce share their experience of SPIN®. “The SPIN® sales process isn’t about showing us how to stand up and sell, which can be a frightening prospect, it’s about showing us how to share what we do with others in a way they’ll understand. And become as excited about it as we are.”
Danish recruitment agency, Jobindex, share how the use of SPIN® behaviours and techniques are helping them to out-think and out-perform their competition.
SCA Packaging is one of Europe’s leading designers and producers of corrugated board-based packaging, with a strong reputation for innovation and sustainable design.
In a video testimonial Atkins Global share their story of achieving sales excellence from a SPIN® implementation to 400 people.