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So far Huthwaite International has created 62 blog entries.

How The Royal Mint is embedding SPIN® and making money for everyone

Selling to central Banks and National Mints across the world The Royal Mint chose SPIN® to help their salespeople better understand their customers and improve sales.

By | 2017-06-05T09:38:13+00:00 June 1st, 2017|Categories: Sales, Sales case studies|

How Atkins Global created sales excellence

How Atkins Global achieved sales excellence with SPIN®

By | 2017-06-05T09:43:57+00:00 June 1st, 2017|Categories: Sales, Sales case studies|

How SkillForce and The Prince William Award are reaping the benefits of SPIN® Selling

SkillForce share their experience of SPIN®. “The SPIN® sales process isn’t about showing us how to stand up and sell, which can be a frightening prospect, it’s about showing us how to share what we do with others in a way they’ll understand. And become as excited about it as we are.”

By | 2017-06-05T09:44:46+00:00 May 10th, 2017|Categories: Sales, Sales case studies|

How Jobindex are out-thinking and out-performing the competition with the SPIN® methodology

Danish recruitment agency, Jobindex, share how the use of SPIN® behaviours and techniques are helping them to out-think and out-perform their competition.

By | 2017-06-02T10:43:10+00:00 April 13th, 2017|Categories: Sales, Sales case studies|

How SCA Packaging reduced margin erosion through solution selling

SCA Packaging is one of Europe’s leading designers and producers of corrugated board-based packaging, with a strong reputation for innovation and sustainable design.

By | 2017-06-05T09:46:44+00:00 January 13th, 2017|Categories: Sales, Sales case studies|Tags: , |

Non-negotiable! Why businesses must negotiate more effectively

Research by Huthwaite spanning four decades reveals that most people, in most places, negotiate badly, most of the time.

By | 2017-06-02T10:40:06+00:00 December 5th, 2016|Categories: Sales articles, Procurement articles, L&D articles|Tags: , |

Does SPIN® Selling work? A company share their story

In a video testimonial Atkins Global share their story of achieving sales excellence from a SPIN® implementation to 400 people.

By | 2017-06-05T09:53:17+00:00 December 1st, 2016|Categories: Sales, Sales case studies, L&D case studies, Learning & Development|Tags: , |

How to address price pressure and sell value

Watson-Marlow Fluid Technology Group (WMFTG) is a world leader and premium provider. They share their experience on using SPIN® Selling to counter market pressure on price and product.

By | 2017-06-02T11:03:17+00:00 November 5th, 2016|Categories: Sales, Sales case studies|Tags: , |

How to measure and create value from service

What’s the best way to train a field service team? The most obvious answer is to ensure they are experts in the products or technologies they are servicing.

By | 2017-06-02T11:07:38+00:00 September 21st, 2016|Categories: Sales, Sales case studies, L&D case studies, Learning & Development|

SPIN® Selling Model- measuring the return on investment

When Clients invest in sales training it’s because they want their sales people to improve and see a return on investment. The client needs to know that they are not only feeling the performance improvement, but that they can see it and – if necessary – report on it quantitatively.

By | 2017-06-05T09:54:46+00:00 September 9th, 2016|Categories: Sales research, Sales, L&D research, Learning & Development|