Many companies assume that investments in sales training will increase sales productivity. And, because the sales team is on the front line of revenue and profit, it seems intuitive that improving sales skills would have a positive, immediate, and direct impact on a company’s bottom line.
Key steps organisations can take to mend the relationship between their sales and marketing teams and succeed in a transforming digital landscape.
This digital transformation of business means the sales and marketing relationship has been – and needs to be – totally transformed. Huthwaite's Director of Marketing Karen Woodhead examines why
Recent research in partnership with YouGov suggests the relationship between sales and marketing is weak. The sales marketing relationship is probably the single most important relationship in a company and we can’t afford for it to be broken. How do we change this?