Karen Woodhead

Karen Woodhead, Director of Marketing

About Karen Woodhead, Director of Marketing

Karen is Huthwaite’s Director of Marketing. A postgraduate CIM Marketer she has spent more than two decades transforming brands in sectors as diverse as television, finance, technology, manufacturing, education and charities. She is a 360 degree, B2B marketer with a long history of achieving business growth through award-winning creative and digital strategies. She is a prolific writer and traveller and is fluent in Spanish.

The interconnection of sales and marketing – breaking down the silos

Key steps organisations can take to mend the relationship between their sales and marketing teams and succeed in a transforming digital landscape.

By | 2017-10-10T10:13:25+00:00 April 3rd, 2017|Categories: Sales, Sales articles, Marketing articles, Marketing|

Digitisation is transforming the sales and marketing relationship – are you ready?

This digital transformation of business means the sales and marketing relationship has been – and needs to be – totally transformed. Huthwaite's Director of Marketing Karen Woodhead examines why

By | 2017-10-10T10:13:44+00:00 March 22nd, 2017|Categories: Sales, Sales articles, Marketing articles, Marketing|

Fixing the sales marketing relationship & winning more business in the digital era

Recent research in partnership with YouGov suggests the relationship between sales and marketing is weak. The sales marketing relationship is probably the single most important relationship in a company and we can’t afford for it to be broken. How do we change this?

By | 2017-10-10T10:14:33+00:00 March 13th, 2017|Categories: Sales, Sales articles, Marketing articles, Marketing|