Key steps organisations can take to mend the relationship between their sales and marketing teams and succeed in a transforming digital landscape.
This digital transformation of business means the sales and marketing relationship has been – and needs to be – totally transformed. Huthwaite's Director of Marketing Karen Woodhead examines why
Recent research in partnership with YouGov suggests the relationship between sales and marketing is weak. The sales marketing relationship is probably the single most important relationship in a company and we can’t afford for it to be broken. How do we change this?