Tony Hughes, CEO, Huthwaite Group of Companies

About Tony Hughes, CEO, Huthwaite Group of Companies

Huthwaite's CEO, Tony actively promotes the cause for sales and service excellence, and is part of the judging panels for the National Sales Awards and The National Business Awards. In recognition of his outstanding contribution to Sales and Marketing, in 2010, Tony was presented with the inaugural ISMM Lifetime Achievement Award at The British Excellence in Sales and Marketing Awards.

Could revealing the economic impact to the UK on Brexit effect negotiations with the EU?

Brexit negotiations are highlighting the need to re-establish the government’s position. Many commercial businesses struggle to demonstrate power and control in negotiations. Neil Clothier discusses how adopting the right strategies and tactics can result in highly viable propositions.

By | 2017-11-08T16:33:34+00:00 November 8th, 2017|Categories: Procurement, Sales articles, Procurement articles|

How to ensure a successful negotiation outcome

Ensure a successful negotiation outcome with these 10 key behaviours and strategies.

Key behaviours for successful selling

Four key behaviours for successful selling

Tony Hughes, CEO, Huthwaite International. Published in Business Review Europe, January 2017

Want to know how to out-think and out-perform your competition and become a more effective sales professional? At Huthwaite International we have spent decades observing and researching the behaviours used by the most successful sales

By | 2017-10-10T10:16:39+00:00 January 9th, 2017|Categories: Sales, Sales articles|Tags: , |

Non-negotiable! Why businesses must negotiate more effectively

Research by Huthwaite spanning four decades reveals that most people, in most places, negotiate badly, most of the time.

Negotiation in the virtual world

Making long distance business relationships work can be extremely challenging but technology has allowed us to overcome these challenges, or has it? We may think that technology can fix everything but as many organisations have learnt, the move towards virtual can equally add complications if not managed effectively.

How not to make a sale

What makes a successful salesperson? Fast talking, pushy, and pressurising? Or at least that’s what most people think but the reality is that salespeople like this would not last long in the real business world.

By | 2017-10-10T10:23:24+00:00 September 30th, 2016|Categories: Sales, Sales articles|Tags: , , |

What we measure matters

For anyone involved in learning programmes, how to assess Return on Investment (ROI) is a constant question. If we can’t prove that what we are doing is having a quantifiable benefit then perhaps we shouldn’t be doing it!

By | 2017-10-10T10:24:18+00:00 September 21st, 2016|Categories: Learning & Development, L&D articles|Tags: |