Tony Hughes, CEO, Huthwaite Group of Companies

About Tony Hughes, CEO, Huthwaite Group of Companies

Huthwaite's CEO, Tony actively promotes the cause for sales and service excellence, and is part of the judging panels for the National Sales Awards and The National Business Awards. In recognition of his outstanding contribution to Sales and Marketing, in 2010, Tony was presented with the inaugural ISMM Lifetime Achievement Award at The British Excellence in Sales and Marketing Awards.

How not to make a sale

What makes a successful salesperson? Fast talking, pushy, and pressurising? Or at least that’s what most people think but the reality is that salespeople like this would not last long in the real business world.

By | 2018-03-13T12:59:02+00:00 September 30th, 2016|Categories: Sales, Sales articles|Tags: , , |

What we measure matters

For anyone involved in learning programmes, how to assess Return on Investment (ROI) is a constant question. If we can’t prove that what we are doing is having a quantifiable benefit then perhaps we shouldn’t be doing it!

Why a systematic approach to selling is crucial to success

Huthwaite International CEO Tony Hughes explores the importance of a systematic sales approach in order to achieve sales success.

By | 2018-03-13T13:02:01+00:00 June 29th, 2016|Categories: Sales, Sales articles|

How elearning is facilitating me-learning

What should the training world make of Mintel research showing that e-reader and e-book sales have declined, while paper publications have increased their market share?

Key methods for training and engaging young talent in China

Chinese leaders rate themselves as highly effective in leading a younger generation

Published in China Economic Review

The Global Leadership Forecast – the largest study of its kind – recently found that only 19% of Chinese leaders reported they were ‘very prepared’ to create an optimal workplace where employees deliver their very best. Furthermore, the report, published

By | 2018-03-13T13:04:14+00:00 April 3rd, 2016|Categories: Learning & Development, L&D articles|

How much of your training budget is being wasted?

Too many companies waste too much of their training budgets. In this article Tony looks at why he thinks this is and how organisations can solve the problem in order to get the most out of their training budgets.

By | 2018-03-13T13:06:54+00:00 December 2nd, 2015|Categories: Learning & Development, L&D articles|

Selling success in the healthcare industry – with the numbers to prove it

Huthwaite and Urgo Medical - two leading companies in their field - have worked together to show that better skills create better sales, and have produced conclusive numbers to prove it.

SPIN® Suite video series

In a series of video clips, Tony Hughes, Huthwaite International CEO, shares insights into why SPIN® Selling is so effective.