For anyone involved in learning programmes, how to assess Return on Investment (ROI) is a constant question. If we can’t prove that what we are doing is having a quantifiable benefit then perhaps we shouldn’t be doing it!
Huthwaite International CEO Tony Hughes explores the importance of a systematic sales approach in order to achieve sales success.
What should the training world make of Mintel research showing that e-reader and e-book sales have declined, while paper publications have increased their market share?
Chinese leaders rate themselves as highly effective in leading a younger generation
Published in China Economic Review
The Global Leadership Forecast – the largest study of its kind – recently found that only 19% of Chinese leaders reported they were ‘very prepared’ to create an optimal workplace where employees deliver their very best. Furthermore, the report, published
Tony Hughes, CEO of Huthwaite International, speaks on the importance of using effective verbal behaviours and the impact these can have on sales success.
In an interview with The Telegraph, CEO Tony Hughes, shares insights into how to become a successful salesperson and an effective negotiator.
Too many companies waste too much of their training budgets. In this article Tony looks at why he thinks this is and how organisations can solve the problem in order to get the most out of their training budgets.
Huthwaite and Urgo Medical - two leading companies in their field - have worked together to show that better skills create better sales, and have produced conclusive numbers to prove it.
In a series of video clips, Tony Hughes, Huthwaite International CEO, shares insights into why SPIN® Selling is so effective.
Having confidence is key for a successful negotiation outcome. Only 19% of negotiators who are unconfident are successful in achieving their targets. And those who feel neutral see an even lower rate of success, with only 16 per cent of them succeeding.