Tony Hughes, CEO, Huthwaite Group of Companies

About Tony Hughes, CEO, Huthwaite Group of Companies

Huthwaite's CEO, Tony actively promotes the cause for sales and service excellence, and is part of the judging panels for the National Sales Awards and The National Business Awards. In recognition of his outstanding contribution to Sales and Marketing, in 2010, Tony was presented with the inaugural ISMM Lifetime Achievement Award at The British Excellence in Sales and Marketing Awards.

How much of your training budget is being wasted?

Too many companies waste too much of their training budgets. In this article Tony looks at why he thinks this is and how organisations can solve the problem in order to get the most out of their training budgets.

By | 2017-09-05T09:10:48+00:00 December 2nd, 2015|Categories: Learning & Development, L&D articles|

Selling success in the healthcare industry – with the numbers to prove it

Huthwaite and Urgo Medical - two leading companies in their field - have worked together to show that better skills create better sales, and have produced conclusive numbers to prove it.

SPIN® Suite video series

In a series of video clips, Tony Hughes, Huthwaite International CEO, shares insights into why SPIN® Selling is so effective.

Why confidence is key for a successful negotiation outcome

Having confidence is key for a successful negotiation outcome. Only 19% of negotiators who are unconfident are successful in achieving their targets. And those who feel neutral see an even lower rate of success, with only 16 per cent of them succeeding.