In this paper Huthwaite discusses the fundamental design principles which separate outstanding skills training from the mediocre.
Huthwaite International has carried out extensive research studies into what makes an effective negotiator. Find out more.
This paper explores, in the broadest terms, the potential areas for development within a sales function. By comparing, at each stage of the process, the behaviours of a sales operation that is world-class with one that is typical.
In the sales area, where it is relatively easy to measure performance change, we have found that a well-executed coaching programme can improve sales revenue by 25 per cent or more, while at the same time increasing sales profitability significantly. Read more.