Marketing articles

The interconnection of sales and marketing – breaking down the silos

Key steps organisations can take to mend the relationship between their sales and marketing teams and succeed in a transforming digital landscape.

By | 2017-10-10T10:13:25+00:00 April 3rd, 2017|Categories: Sales, Sales articles, Marketing articles, Marketing|

Digitisation is transforming the sales and marketing relationship – are you ready?

This digital transformation of business means the sales and marketing relationship has been – and needs to be – totally transformed. Huthwaite's Director of Marketing Karen Woodhead examines why

By | 2017-10-10T10:13:44+00:00 March 22nd, 2017|Categories: Sales, Sales articles, Marketing articles, Marketing|

Fixing the sales marketing relationship & winning more business in the digital era

Recent research in partnership with YouGov suggests the relationship between sales and marketing is weak. The sales marketing relationship is probably the single most important relationship in a company and we can’t afford for it to be broken. How do we change this?

By | 2017-10-10T10:14:33+00:00 March 13th, 2017|Categories: Sales, Sales articles, Marketing articles, Marketing|

How to challenge effectively – part 3

There are two basic ways to challenge – you either push your alternative ideas at another person, or you ask them questions to challenge their thinking.

How to challenge and retain a creative and productive conversation – part 2

To create a feeling of collaboration you need to show Support for the other person. This means finding the areas of common ground on which you can both agree. Sometimes, when we hear a proposal or an opinion put forward with which we don’t agree, or we think we have a ‘better’ idea or opinion it is human nature to jump in with giving our own idea or opinion straightaway.

By | 2017-10-31T11:02:55+00:00 November 20th, 2016|Categories: Sales, Procurement articles, L&D articles, Marketing articles|Tags: , |

What we measure matters

For anyone involved in learning programmes, how to assess Return on Investment (ROI) is a constant question. If we can’t prove that what we are doing is having a quantifiable benefit then perhaps we shouldn’t be doing it!

Can key account management bring true differentiation?

The reasons organisations consider a Key Account Management training implementation is because they see it as a way of increasing revenue, protecting against competitor activity and customer churn. But does it?

By | 2017-10-10T12:53:08+00:00 December 15th, 2015|Categories: Sales, Sales articles, L&D articles, Marketing articles|

Her Majesty the Queen – arguably the most successful British brand of the last 64 years

From a commercial point of view, she is arguably the most successful British brand of the last 63 (nearly 64) years. So what has she got so right, and what lessons can we learn for our businesses?

By | 2017-09-05T09:14:21+00:00 September 9th, 2015|Categories: Sales, Sales articles, Marketing articles, Marketing|