Marketing case studies

How Manx Telecom reinforced its total brand proposition in a competitive environment

As part of a broader drive to reinforce its total brand proposition in a new and tougher competitive environment, Manx Telecom reviewed and enhanced the performance of its sales and customer service teams. Here's how.

By |2018-09-18T08:09:34+00:00March 6th, 2016|Categories: Marketing case studies, Sales, Sales case studies|

Aligning sales and marketing at Baxter Healthcare

It’s a common enough scenario. The sales representative’s briefcase is full of glossy brochures extolling in detail the features of each product, yet providing little help in the sales process.

By |2018-09-18T07:59:26+00:00August 30th, 2015|Categories: Marketing, Marketing case studies|

How PC World approached improving customer service and sales performance

After a change in their stores’ organisational structures, PC World needed to ensure that their staff could provide excellent customer service and improved sales performance. Here's their strategy.