Marketing case studies

How Manx Telecom reinforced its total brand proposition in a competitive environment

As part of a broader drive to reinforce its total brand proposition in a new and tougher competitive environment, Manx Telecom reviewed and enhanced the performance of its sales and customer service teams. Here's how.

By | 2017-10-10T10:42:14+00:00 March 6th, 2016|Categories: Sales, Sales case studies, Marketing case studies|

Aligning sales and marketing at Baxter Healthcare

It’s a common enough scenario. The sales representative’s briefcase is full of glossy brochures extolling in detail the features of each product, yet providing little help in the sales process.

By | 2017-10-10T13:02:39+00:00 August 30th, 2015|Categories: Marketing case studies, Marketing|

How PC World approached improving customer service and sales performance

After a change in their stores’ organisational structures, PC World needed to ensure that their staff could provide excellent customer service and improved sales performance. Here's their strategy.