As part of a broader drive to reinforce its total brand proposition in a new and tougher competitive environment, Manx Telecom reviewed and enhanced the performance of its sales and customer service teams. Here's how.
It’s a common enough scenario. The sales representative’s briefcase is full of glossy brochures extolling in detail the features of each product, yet providing little help in the sales process.
After a change in their stores’ organisational structures, PC World needed to ensure that their staff could provide excellent customer service and improved sales performance. Here's their strategy.