Marketing whitepapers

Why bad things happen to good new products

A significant new product is about to be launched. It's technologically innovative, it meets a clear market need and, best of all, it leapfrogs the competition. So why does a product with such great promise seem to be struggling for its life?

By | 2017-06-09T09:41:33+00:00 June 30th, 2016|Categories: Sales whitepapers, Marketing whitepapers, Sales, Marketing|

Developing effective negotiation skills

Huthwaite International has carried out extensive research studies into what makes an effective negotiator. Find out more.

The changing seller/buyer relationship and how companies are adapting

Separating the myth from reality in the critical aspect of the seller/buyer relationship and what organisations are doing to adjust to a shifting commercial landscape.

By | 2017-06-09T09:43:47+00:00 April 19th, 2015|Categories: Sales whitepapers, Marketing whitepapers, Sales, Marketing|

Proposals – the silent sales killers

This whitepaper explores some of the difficulties of producing persuasive proposal documents and puts forward a model for developing proposals that will enhance your chances of being short listed and winning business.

By | 2017-06-09T09:43:07+00:00 September 7th, 2014|Categories: Sales whitepapers, Marketing whitepapers, Sales, Marketing|