How to be persuasive

The secret to success in sales is that there is no secret; the same applies to being persuasive. A sales person never stops working on their sales persuasion techniques. Every lead, every prospect, and every client is different, and smart sales people know that there isn’t a one size fits all approach to selling success.

By | 2017-09-06T08:41:29+00:00 September 6th, 2017|Categories: Sales|

Cutting through the noise – five steps to develop a win-win sales deal

David Freedman, Director at sales and negotiation specialists, Huthwaite International, the team behind the world-famous SPIN® Selling, outlays five steps to secure a win-win deal, using the methodology applied by 30% of the UK’s Forbes 100 companies.

Selling is one of the oldest professions on Earth, and so over the years the way we sell has

By | 2017-09-06T11:09:56+00:00 September 4th, 2017|Categories: Sales|

Brexit shines spotlight on negotiating – revealing hidden growth area for businesses across the globe

In the light of Brexit and a hung Parliament, David Freedman – Director of Sales at Huthwaite International – considers the crucial role effective negotiating can play for businesses. 

In the wake of the EU referendum and a hung Parliament for the UK, the need for effective negotiation has been thrown firmly into the limelight. 

By | 2017-09-05T08:46:15+00:00 August 29th, 2017|Categories: Sales, Procurement, Sales articles, Procurement articles|

How to plan a global sales transformation – 6 steps to success

A change in mindset from sales teams can be driven by many factors. Here are 6 key strategies to successfully implement a sales transformation programme on a global scale.

By | 2017-09-07T14:38:34+00:00 June 29th, 2017|Categories: Sales, Sales articles, Learning & Development, L&D articles|

The five golden rules of effective coaching

Huthwaite International’s latest research has identified five golden rules of effective coaching. Head of Thought Leadership, Dr Janet Curran, shares the key findings.

Brexit negotiations and the crucial lessons for business

Everyone recognises how vital the negotiation process is as part of Brexit and establishing a stable government from a hung Parliament. But how many people have yet to realise the implications for their own businesses?

By | 2017-09-05T08:47:25+00:00 June 14th, 2017|Categories: Sales, Procurement, Sales articles, Procurement articles|

How The Royal Mint is embedding SPIN® and making money for everyone

Selling to central Banks and National Mints across the world The Royal Mint chose SPIN® to help their salespeople better understand their customers and improve sales.

By | 2017-09-05T08:47:34+00:00 June 1st, 2017|Categories: Sales, Sales case studies|

How Atkins Global created sales excellence

How Atkins Global achieved sales excellence with SPIN®

By | 2017-09-05T08:47:45+00:00 June 1st, 2017|Categories: Sales, Sales case studies|

How SkillForce and The Prince William Award are reaping the benefits of SPIN® Selling

SkillForce share their experience of SPIN®. “The SPIN® sales process isn’t about showing us how to stand up and sell, which can be a frightening prospect, it’s about showing us how to share what we do with others in a way they’ll understand. And become as excited about it as we are.”

By | 2017-09-05T08:47:57+00:00 May 10th, 2017|Categories: Sales, Sales case studies|