In this paper Huthwaite discusses the fundamental design principles which separate outstanding skills training from the mediocre.
Tony Hughes, CEO of Huthwaite International, considers how the logistic sector is changing, and whether new starts-ups, like drone manufacturers, have the potential to revolutionise the market.
SKF saw the opportunity to create more mutually rewarding deals through the raising of the perceived value of their propositions. Here's what they did and why they did it.
The Telegraph invites comments from Huthwaite on the verbal behaviours at play from Theresa May’s Brexit speech in Florence
In her attempts to avoid a Brexit talks deadlock, the Prime Minister gave an address billed by some as a watershed speech and arguably, the most important of her premiership. Her words will be analysed in great
The secret to success in sales is that there is no secret; the same applies to being persuasive. A sales person never stops working on their sales persuasion techniques. Every lead, every prospect, and every client is different, and smart sales people know that there isn’t a one size fits all approach to selling success.
David Freedman, Director at sales and negotiation specialists, Huthwaite International, the team behind the world-famous SPIN® Selling, outlays five steps to secure a win-win deal, using the methodology applied by 30% of the UK’s Forbes 100 companies.
Selling is one of the oldest professions on Earth, and so over the years the way we sell has
Brexit shines spotlight on negotiating – revealing hidden growth area for businesses across the globe
In the light of Brexit and a hung Parliament, David Freedman – Director of Sales at Huthwaite International – considers the crucial role effective negotiating can play for businesses.
In the wake of the EU referendum and a hung Parliament for the UK, the need for effective negotiation has been thrown firmly into the limelight.
Studies show that 20-40% growth rates can be achieved in sales when coaching is done effectively. Additionally seller retention rates appear to benefit from the presence of a strong sales manager with outstanding coaching skills. Read more
A change in mindset from sales teams can be driven by many factors. Here are 6 key strategies to successfully implement a sales transformation programme on a global scale.
Huthwaite International’s latest research has identified five golden rules of effective coaching. Head of Thought Leadership, Dr Janet Curran, shares the key findings.