Why sellers must retain their personal touch to succeed. Huthwaite’s Director of Marketing, Karen Woodhead, writes for Winning Edge on what makes a successful seller in the digital age.
With the US threatening trade tariffs, what are the real consequences here? And what lessons can companies involved in their own turbulent deal making take from this.
In this document Huthwaite’s CEO Tony Hughes examines how B2B selling is changing, how we can best prepare our sales teams for the future and explains why validated solution sales methodologies like SPIN® are more crucial than ever.
What is it? Why it matters? How to achieve it? In this article we examine why leading an agile sales team is key to succeeding in this disruptive, technology-driven, commercial landscape. We explain what changes you can make now, including the importance of a common and effective sales methodology.
Knowing what is true and what is perceived wisdom can make a huge difference to your sales success. Here Huthwaite shares the definitive research behind the top 10 myths in sales.
Knowing fact from fiction can be the difference between success and failure in your negotiations. Huthwaite takes the 10 most common assumptions around negotiation and separates truth from myth.
For the first time in history, there is the potential for four generations of employees in the workforce at the same time. As options for learning widens, Robin Hoyle, Head of Learning Innovation, discusses where how and when learners will benefit most.
In the light of Brexit, political uncertainty and a forecast of further increases to interest rates, Neil Clothier, senior negotiator at Huthwaite International, discusses two negotiating strategies businesses can use to future proof their finances.
Our powers of persuasion need to be tip top when important decisions are at stake. Kay Jepson, senior marketer with Huthwaite International, shares 6 tactics to improve our influence when it counts the most.
In this ever-evolving industry environmental factors are of growing importance to governments and regulators. Tony Hughes, CEO of Huthwaite International discusses how strong commercial skills will provide leverage to the logistics players of the future.