Sales articles

How to plan a global sales transformation – 6 steps to success

A change in mindset from sales teams can be driven by many factors. Here are 6 key strategies to successfully implement a sales transformation programme on a global scale.

By | 2017-06-29T14:15:03+00:00 June 29th, 2017|Categories: Sales, Sales articles, Learning & Development, L&D articles|

The five golden rules of effective coaching

Huthwaite International’s latest research has identified five golden rules of effective coaching. Head of Thought Leadership, Dr Janet Curran, shares the key findings.

Brexit negotiations and the crucial lessons for business

Everyone recognises how vital the negotiation process is as part of Brexit and establishing a stable government from a hung Parliament. But how many people have yet to realise the implications for their own businesses?

By | 2017-06-19T11:04:28+00:00 June 14th, 2017|Categories: Sales, Procurement, Sales articles, Procurement articles|

The interconnection of sales and marketing – breaking down the silos

Key steps organisations can take to mend the relationship between their sales and marketing teams and succeed in a transforming digital landscape.

By | 2017-06-02T10:43:50+00:00 April 3rd, 2017|Categories: Sales, Sales articles, Marketing articles, Marketing|

Digitisation is transforming the sales and marketing relationship – are you ready?

This digital transformation of business means the sales and marketing relationship has been – and needs to be – totally transformed. Huthwaite's Director of Marketing Karen Woodhead examines why

By | 2017-06-02T10:44:15+00:00 March 22nd, 2017|Categories: Sales, Sales articles, Marketing articles, Marketing|

Fixing the sales marketing relationship & winning more business in the digital era

Recent research in partnership with YouGov suggests the relationship between sales and marketing is weak. The sales marketing relationship is probably the single most important relationship in a company and we can’t afford for it to be broken. How do we change this?

By | 2017-06-02T10:48:57+00:00 March 13th, 2017|Categories: Sales, Sales articles, Marketing articles, Marketing|

How to ensure a successful negotiation outcome

Ensure a successful negotiation outcome with these 10 key behaviours and strategies.

Key behaviours for successful selling

Four key behaviours for successful selling

Tony Hughes, CEO, Huthwaite International. Published in Business Review Europe, January 2017

Want to know how to out-think and out-perform your competition and become a more effective sales professional? At Huthwaite International we have spent decades observing and researching the behaviours used by the most successful sales

By | 2017-06-02T10:48:05+00:00 January 9th, 2017|Categories: Sales, Sales articles|Tags: , |

Non-negotiable! Why businesses must negotiate more effectively

Research by Huthwaite spanning four decades reveals that most people, in most places, negotiate badly, most of the time.

By | 2017-06-02T10:40:06+00:00 December 5th, 2016|Categories: Sales articles, Procurement articles, L&D articles|Tags: , |