Ericsson chooses SPIN® after considering up to 30 different alternatives

Ericsson chooses SPIN® after considering up to 30 different alternatives

Published in The Times Newspaper

The Times newspaper’s Sales Performance supplement looks at the state of sales skill in the UK today and the variety of approaches taken to skill enhancement by some leading companies. In doing so, Paul Myles’s article “It’s not what you do, it’s the way that you do it” reviews some of the current leading providers, models and methodologies for sales training. SPIN® Selling and Huthwaite International are the first to be mentioned in his piece with some great feedback from Thomas Anjou, Head of the Academy of Sales and Marketing, at giant telecoms company, Ericsson.

Thomas shares his reason for choosing Huthwaite’s SPIN® methodology – “It was the best one that was researched based.

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SPIN® Selling – an ROI evidence study

Seven companies share their ROI stories and how they improved performance, changed behaviour and transformed fortunes. This report is important reading for anyone evaluating their company’s sales performance and / or considering a skills improvement programme.

Download Report

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We can work with you to develop a skills programme designed not only to align your team to a world class model but help ensure permanent behavioural change for long term ROI. Call us or sumbit your details using the contact form below.

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Contact us

Talk to our experts

We can work with you to develop a skills programme designed not only to align your team to a world class model but help ensure permanent behavioural change for long term ROI. Call us or submit your details using the contact form below.

Call us: +44 (0)1709 710 081

By submitting your request you are agreeing to and accepting Huthwaite International’s Privacy Policy and website Terms of Use. Please keep me informed by email of solutions, insights and offerings from Huthwaite International.

By | 2017-10-10T14:52:45+00:00 January 4th, 2013|Categories: Sales, Sales articles|