Why a systematic approach to selling is crucial to success

Does your organisation have a systematic sales approach?

Published in New Business

The majority of businesses don’t. That means the strategy, tactics and conversational behaviours used by their salespeople to engage with customers and prospects is inconsistent.

Tony shares recent research conducted with YouGov which reveals a scattergun approach to sales across British organisations. Tony goes onto explore the importance and need of having a systematic sales approach in order to achieve sales success.

Some of the key findings reveal that:

  • 67% of large companies don’t have a systematic sales approach
  • 71% of people in smaller companies don’t have a single sales methodology.
View article

SPIN® Selling – an ROI evidence study

Seven companies share their ROI stories and how they improved performance, changed behaviour and transformed fortunes. This report is important reading for anyone evaluating their company’s sales performance and / or considering a skills improvement programme.

Download Report

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By | 2017-10-10T10:31:29+00:00 June 29th, 2016|Categories: Sales, Sales articles|
Tony Hughes, CEO, Huthwaite Group of Companies
Huthwaite's CEO, Tony actively promotes the cause for sales and service excellence, and is part of the judging panels for the National Sales Awards and The National Business Awards. In recognition of his outstanding contribution to Sales and Marketing, in 2010, Tony was presented with the inaugural ISMM Lifetime Achievement Award at The British Excellence in Sales and Marketing Awards.