The end-of-cycle sales killer

How much risk does your customer face in taking the decision to buy from you?

This whitepaper examines the reasons behind why customers decide not to buy late in the sales cycle and the skills and strategies needed to bring sales success at this late stage. In particular it focuses on the skills and strategies that can be used to reduce customer concerns about the risk of making a major purchasing decision. Huthwaite research revealed that it is these customer concerns about risk, rather than price that are the main reason for sales being lost late in the sales cycle.


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We can work with you to develop a skills programme designed not only to align your team to a world class model but help ensure permanent behavioural change for long term ROI. Call us or submit your details using the contact form below.

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By submitting your request you are agreeing to and accepting Huthwaite International’s Privacy Policy and website Terms of Use. Please keep me informed by email of solutions, insights and offerings from Huthwaite International.

By | 2017-09-05T09:25:08+00:00 July 8th, 2014|Categories: Sales whitepapers, Sales|