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So far Huthwaite International has created 68 blog entries.

How Jobindex are out-thinking and out-performing the competition with the SPIN® methodology

Danish recruitment agency, Jobindex, share how the use of SPIN® behaviours and techniques are helping them to out-think and out-perform their competition.

By |2018-09-18T08:23:21+00:00April 13th, 2017|Categories: Sales, Sales case studies|

How SCA Packaging reduced margin erosion through solution selling

SCA Packaging is one of Europe’s leading designers and producers of corrugated board-based packaging, with a strong reputation for innovation and sustainable design.

By |2018-09-18T08:19:39+00:00January 13th, 2017|Categories: Sales, Sales case studies|Tags: , |

Does SPIN® Selling work? A company share their story

In a video testimonial Atkins Global share their story of achieving sales excellence from a SPIN® implementation to 400 people.

By |2018-09-18T08:19:01+00:00December 1st, 2016|Categories: L&D case studies, Learning & Development, Sales, Sales case studies|Tags: , |

How to address price pressure and sell value

Watson-Marlow Fluid Technology Group (WMFTG) is a world leader and premium provider. They share their experience on using SPIN® Selling to counter market pressure on price and product.

By |2018-09-18T08:18:28+00:00November 5th, 2016|Categories: Sales, Sales case studies|Tags: , |

How to measure and create value from service

What’s the best way to train a field service team? The most obvious answer is to ensure they are experts in the products or technologies they are servicing.

By |2018-09-18T08:17:38+00:00September 21st, 2016|Categories: L&D case studies, Learning & Development, Sales, Sales case studies|

SPIN® Selling Model- measuring the return on investment

When Clients invest in sales training it’s because they want their sales people to improve and see a return on investment. The client needs to know that they are not only feeling the performance improvement, but that they can see it and – if necessary – report on it quantitatively.

By |2018-03-13T12:59:25+00:00September 9th, 2016|Categories: L&D research, Learning & Development, Sales, Sales research|

The rise of the Dragon – how a Chinese TV channel built a worldclass sales team

How a new Chinese TV channel was launched and with it a large-scale talent development project where nothing less that worldclass sales skills would do.

By |2018-09-18T08:16:07+00:00August 19th, 2016|Categories: L&D case studies, Learning & Development, Sales, Sales case studies|Tags: , |

How to change behaviour to underpin the growth strategy of your business

Fraud prevention services firm SmartSearch were determined to have answers to these questions when implementing their sales training programme. Here's what they did.

How Schroders UK creates long-term value for clients with SPIN® Selling

In an unpredictable market and a changing world, how do you gain trust and develop the long-term relationships needed for successful asset management?

By |2018-09-18T08:15:22+00:00July 6th, 2016|Categories: Sales, Sales case studies|Tags: , |

Learning how to get closer to clients can transform Sales. BrandLoyalty share their story

Netherlands-based BrandLoyalty is the world’s leading supplier of loyalty concepts to the food retail sector. They tell us how they transformed sales by learning how to get closer to their clients.

By |2018-09-18T08:15:06+00:00June 30th, 2016|Categories: L&D case studies, Learning & Development, Sales, Sales case studies|Tags: , |