Marketing articles

Being a people person – common sense or learnable skill?

What makes the simple day-to-day task of dealing with other people so full of traps and obstacles that turn a straightforward conversation into a tedious, confused or downright argumentative one?

The problem with empathy

The word “empathy” is one that gets bandied about a lot these days, with the focus on emotional intelligence and needing to “understand” customers.

How to run an effective meeting using verbal behaviours

Meetings – by which we mean interactions of just about any kind, and of any length or degree of informality – can fail for a number of reasons.

The power of persuasion in negotiation

There is a certain amount of confusion when we talk about negotiation as to whether we mean negotiation or persuasion.

Why effective negotiation skills are key for L&D

Being able to negotiate effectively is becoming increasingly important for all organisations and departments.

How should we deal with emotions in negotiation?

Negotiation is a topic that is guaranteed to raise emotions. What is the best way to deal with emotions in negotiations?