Marketing whitepapers

Why bad things happen to good new products

A significant new product is about to be launched. It's technologically innovative, it meets a clear market need and, best of all, it leapfrogs the competition. So why does a product with such great promise seem to be struggling for its life?

By |2018-09-18T08:14:48+00:00June 30th, 2016|Categories: Marketing, Marketing whitepapers, Sales, Sales whitepapers|

Developing effective negotiation skills

Huthwaite International has carried out extensive research studies into what makes an effective negotiator. Find out more.

The changing seller/buyer relationship and how companies are adapting

Separating the myth from reality in the critical aspect of the seller/buyer relationship and what organisations are doing to adjust to a shifting commercial landscape.

By |2018-09-17T12:01:54+00:00April 19th, 2015|Categories: Marketing, Marketing whitepapers, Sales, Sales whitepapers|

Proposals – the silent sales killers

This whitepaper explores some of the difficulties of producing persuasive proposal documents and puts forward a model for developing proposals that will enhance your chances of being short listed and winning business.

By |2018-09-17T11:45:57+00:00September 7th, 2014|Categories: Marketing, Marketing whitepapers, Sales, Sales whitepapers|